Benelux PR agency (Belgium, the Netherlands and Luxembourg)

Put simply, Coopr is an integrated PR agency operating in the Benelux (the Netherlands, Belgium and Luxembourg). Our offices are based in Rotterdam (the Netherlands) en Antwerp (Belgium) , where a team of 24 professionals work for well-known brands like Netflix, Coca-Cola, LinkedIn, Uber, Zalando, Warsteiner, MTV, Albert Heijn, Heinz, World Wrestling Entertainment, Siemens, Stayokay, Zalando and JBL. We believe that times are changing, consumers are evolving and the media landscape is broader than it’s ever been. That’s why we combine traditional PR with digital communications and social marketing. Therefore we’re not just a PR agency.

How we work

As we want to make the most of all our PR efforts, we created a PR model that shows how we work as an agency.

Step 1: Objectives.
We want to know your communication and business objectives. And yes, we also want to know your ambitions, dreams and fears.

Step 2: Target Audience
We do not only want to know your target audiences, we want to know what their preferences en behaviors are.

Step 3: Insights.
We believe in a PR-approach based on insights. They are everywhere: influencers mapping, social media monitoring, surveys, big data, etcetera.

Step 4: Strategy
We believe in the power of storytelling. From internal heroes to external villains.

Step 5: Creativity.
Some stories fly by themselves, others don’t. We know how to give them a little sparkle. Or a BIG BANG!

Step 6: Content.
We are storytellers and content creators. From a social news release to an infographic and from an animated video to a Facebook campaign. We know that each objective and audience deserves specific content.

Step 7: Owned, Earned, Paid and Rented Media.
As we want to make the most of all your earned media results, we believe in integrating owned, paid and rented media.

Step 8: Measurement.
It’s simple: if you don’t measure it, you can’t improve it.


Our values

Culture is key at Coopr. Based on our DNA, we embrace the following 6 cultural values:

  • Embrace the entrepreneur within
  • Step forward
  • Be a committed partner
  • Focus on results
  • Think before you act
  • Share what you know

Our passion for PR

As an agency we want to do more than only client work. From day one we felt the need to attribute to the changing world of PR. That is why we launched several national and international initiatives, such as:


Additional info

  • Founded in 2009
  • #1 Dutch PR blog with > 2.200 articles
  • Benelux PR consultancy of the year 2016 – Holmes Report
  • Award-winning: San Accent, San Accent Excellence, EuroBlog Social Media Awards, Esprix
  • Winner FD Gazelle in 2014, 2015 and 2016 for being amongst one of the fastest growing companies in the Netherlands.
  • Check out our Facebook or LinkedIn page.


For more information, please call or e-mail Jody Koehler:
T. +31 (0)6-11602615

or for Belgium Enquiries, please call or e-mail Dorien Cox:
T. +32 (0)473 240 199